Whether it’s lending his expertise to media and PR campaigns, presenting on TV, developing recipes, leading industry events, or working with brands, Joel can contribute his knowledge and passion to various projects.

Work with Joel


Nutrition Consulting

Joel delivers insight-led and credible nutrition communications as well as marketing advice to help achieve increased engagement and impact for your business. He can help boost your brand’s appeal and presence as well as increase product recognition. Joel can also provide strategic direction on product development and innovation and assist with health and nutrient claim substantiation. Joel’s knowledge of the latest nutrition research, market trends and consumer insights can help guide the development of new products and establish marketing strategies to help food brands lead from the front. 


Nutrition Writing

Joel has a passion for writing informative nutrition and health content. Whether it be for health professionals or the general public, he relies on the most recent research to educate and engage readers. His focus is on creating evidence-based and authority-building content for health publications and food brands. Joel can write web copy, branded blog posts, media releases, marketing and PR campaigns, magazine articles, and other media content. He has previously worked with Fairfax, Body and Soul, Fitbit, Kidspot, Bupa, Medibank and The Huffington Post. All requests for written and speaking engagements can be sent via the contact page.


Recipe development

Recipe development is a creative process that involves research, testing and tasting. Joel’s mantra is that any recipe can be made healthier by changing ingredients or by using alternative cooking methods. Joel’s forte is culinary nutrition so he can develop recipes that are full of flavour, featuring seasonal produce and bursting with good nutrition. He also offers food photography and styling with his recipe packages. Joel has worked with a number of Australia’s leading brands to create delicious recipes using novel products and ingredients. And he has produced his own recipe eBook.



There’s never been a more critical time to invest in your team’s health and wellbeing. Joel’s fresh take on nutrition and diet culture is a great way to empower your team to prioritise their health (minus the wacky herbs, tonics and supplements) with a splash of humour, facts and figures and storytelling. He is also available for cooking demonstrations, combining his nutrition knowledge and culinary skills to help impart important nutrition and health messages. Invite Joel as a keynote speaker to your event or workplace. 



As a Dietitians Australia Media Spokesperson, Joel is available to provide expert media commentary on a range of nutrition topics such as men’s health, nutrition trends, gut health and much more. He is an experienced media communicator and uses his flare to educate and entertain audiences about food and nutrition. Book Joel for guest appearances on TV or radio or for your next media engagement. All requests for written and speaking arrangements can be sent via the contact page.


Brand Partnerships

Want a high profile dietitian and health professional to be the face of your campaign or brand? Joel loves to work with brands that are aligned with his values and ethos. Through a partnership, Joel can work with your brand to help increase brand exposure, break into new markets, and add extra value to your customer base. He can be your media spokesperson and can create social media content, recipes, and blog and video posts. If you would like to work with Joel on a strategic marketing campaign for your food brand or business, please get in touch.

Joel has worked with