Joel specialises in credible and evidence-based health communications and nutrition marketing. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change.
Work with Joel
Joel can assist you with your next project to help you refine and better convey your nutrition messages. To work with him, as a nutrition consultant, ambassador or spokesperson for your company, please get in touch, and let’s begin the discussion.
Joel has experience working with a range of businesses and can help you with:
Nutrition Consulting
Joel delivers insight-led and credible nutrition communications as well as marketing advice to help achieve increased engagement and impact for your business. He can help boost your brand’s appeal and presence as well as increase product recognition. Joel can also provide strategic direction on product development and innovation and assist with health and nutrient claim substantiation. Joel’s knowledge of the latest nutrition research, market trends and consumer insights can help guide the development of new products and establish marketing strategies to help food brands lead from the front.
Recipe development
Recipe development is a creative process that involves research, testing and tasting. Joel’s mantra is that any recipe can be made healthier by changing ingredients or by using alternative cooking methods. Joel’s forte is culinary nutrition so he can develop recipes that are full of flavour, featuring seasonal produce and bursting with good nutrition. He also offers food photography and styling with his recipe packages. Joel has worked with a number of Australia’s leading brands to create delicious recipes using novel products and ingredients.
Nutrition Writing
Joel has a passion for writing informative nutrition and health content. Whether it be for health professionals or the general public, he relies on the most recent research to educate and engage readers. His focus is on creating evidence-based and authority-building content for health publications and food brands. Working with an experienced nutrition writer will ensure that a credible and evidence-based message is always delivered. Joel is an accomplished nutrition communicator. He has previously worked with Fairfax, Body and Soul, Fitbit, Kidspot, Bupa, Medibank and The Huffington Post. All requests for written and speaking engagements can be sent via the contact page.
Media
As a Dietitians Australia Media Spokesperson, Joel is available to provide expert media commentary on a range of nutrition topics e.g. Men’s Health, nutrition trends, gut health and much more. He is an experienced media communicator and uses his flare to educate and entertain audiences about food and nutrition. Book Joel for guest appearances on TV or radio or for your next media engagement. All requests for written and speaking arrangements can be sent via the contact page.
Brand Partnerships
Want a high profile dietitian and health professional to be the face of your campaign or brand? Through a partnership, Joel can work with your brand to help increase brand exposure, break into new markets, and add extra value to your customer base. He can be your media spokesperson and can create social media content, recipes, and blog and video posts. If you would like to work with Joel on a strategic marketing campaign for your food brand or business, please get in touch.
Nutrition Workshops
Joel has partnered with exercise physiologist Ben Taylor from Tailored Health and the duo run nutrition and exercise workshops as well as educational & interactive presentations for workplaces, schools, community groups, sporting clubs and gyms. Joel can also provide entertaining, interactive and educational cooking demonstrations that will delight the senses. He can adapt a variety of cooking classes to meet your needs.
Joel has worked with
