Let’s face it: prunes have a bad reputation. They may be tasty, nutritious and incredibly versatile, but before more of us embrace the humble prune as a kitchen cupboard staple, it has to overcome two main image problems.
“I don’t know how this came about but prunes have become known as ‘nanna food’ – the fruit that ‘grandma’ used to feed you,” explains prune farmer Ann Furner, who is also industry development officer for the Australian Prune Industry. “So most Australia’s prunes are mostly only being consumed by two main demographic groups: babies, purchased for them by their parents, and older people.”
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