Content marketing is the most effective strategy for engaging with your customers and audience. With the right content, you can create an authentic, lasting bond with your customers, firmly entrench your brand as an industry leader and drive meaningful results for your business.
As an Accredited Practising Dietitian and Nutritionist, Joel loves to communicate important nutrition messages that the general public can easily digest. He has worked with both local and global brands to develop their content strategy.
Joel regularly writes for news publications, magazines and blogs on a variety of nutrition-related topics. He can tailor the right message to resonate with your audience. Joel can set your brand apart from your competitors by constructing health and nutrition content that has a clear purpose and is both credible and evidence-based.
Content underpins every successful marketing campaign. That’s why Joel enjoys working with purpose-driven brands that want to amplify their nutrition message to a broader audience. He can develop well-crafted articles, eye-catching imagery and videos, and create mouth-watering and nutritious recipes to use on your website, blog, or your PR initiative. Joel can curate health and nutrition content that will grab your audience’s attention and achieve an impact.
Joel is an accomplished home cook and keen foodie, and he relishes the challenge of developing recipes to incorporate novel ingredients and products. Food is so much more than a source of nutrition; it also feeds the soul and is an integral part of so many social interactions. Joel loves to motivate people to get back into the kitchen. After all, good nutrition practices start in the home. He can create nourishing and tasty dishes for all skill levels, cuisines and dietary requirements.
The adage that we eat with our eyes rings true. Joel is an adept food photographer, and he can capture dishes that your customers will want to recreate at home. All images can be used across your platforms and be featured on Joel’s social channels to drive new followers to your site and pages.