The Nutrition Guy

Joel Feren - media dietitian

Joel Feren

Media Dietitian

Nutrition Writer + Speaker

Recipe Developer

The Nutrition Guy, aka Joel Feren, is a media dietitian, recipe developer and nutrition communications expert. He provides a critical scientific voice to sort fact from fiction. 

Joel delivers insight-led and evidence-based nutrition communications and marketing advice to help achieve increased engagement and impact for food businesses. He has led major projects for various FMCG companies, including Sanitarium, Hello Fresh, Cobram Estate and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.

He is a foodie in every sense and believes that dietitians working in the food industry can shape the future of food. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses.

Joel’s Services



Joel has an appetite for all things food & nutrition. He has a unique ability to translate complex science into easily digestible tips & tricks for the general public. You can book Joel to speak at your next event, conference or workplace health seminar.

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Marketing & Consulting

Bespoke nutrition consultancy services for brands ranging from new product development & reformulation, to nutrition content & health claims, research & insights, nutritional analyses & the development of educational resources & marketing materials.

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Joel is an experienced media performer and regularly appears on TV, radio and in health publications. You can engage Joel to become a brand media spokesperson who effectively communicates key nutrition messages to the public.

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Content Creation

Nutrition writing

Words matter more than ever, especially when it comes to nutrition. Joel can curate evidence-based health and nutrition articles that will not only grab your audience’s attention but also achieve an impact.

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