Dairy Australia

Dairy Australia’s purpose is to demonstrate dairy’s role and value in the Australian diet. The organisation also builds trust and supports the importance of Australian dairy foods and the industry through practical communications to the Australian public.

Dairy Australia engaged Joel to help raise awareness about maintaining good bone health at all ages and bring bone health to the forefront of Australia’s health and wellbeing conversation.

The campaign focused on the three actions that all Australians can take throughout their life to help maintain strong and healthy bones: weight-bearing exercise, adequate dietary calcium and safe vitamin D from the sun. The campaign highlights how dairy foods, particularly milk, cheese and yoghurt, are the richest sources of calcium in the diet and provide a package of other bone-building nutrients such as protein and phosphorus.

Deliverables included PR, media, recipes, and Instagram posts and stories promoting the importance of bone health and actions we can take to improve the health of our bones.

In December 2021, Joel was the emcee for an online event (Opening the (fridge) door for fracture prevention), exploring the role of dairy to promote muscle and bone health in the elderly. The event was attended by industry colleagues, healthcare professionals, the aged care sector, older adult advocates and academics.

Joel is proud to partner with Dairy Australia to highlight the many benefits of regularly consuming dairy to the Australian public.