In 2020, Capilano launched a 100% Australian Active Manuka honey, known for its deliciously rich flavour and unique bioactive properties. It’s also Australia’s favourite Manuka honey.
The focus of this campaign was to showcase the benefits of Capilano Active Manuka Honey and show how it can be incorporated into one’s daily diet. Hence, the campaign was aptly named, ‘One teaspoon a day!’ The campaign’s primary objectives were to encourage daily consumption of Capilano Manuka Active Honey and increase awareness of the unique properties of this delightful honey.
Joel was tasked with sharing how he incorporates Capilano Active Manuka Honey into his family’s diet. He created several delicious recipes and shared some nutritional tidbits along the way. Joel made a mouth-watering miso eggplant recipe and included the product in teriyaki sauce and fish taco recipes.
Manuka has antibacterial properties that set it apart from traditional honey. It also has antiviral, anti-inflammatory and antioxidant benefits. At a time when we’re all looking to improve our health, the news that something as delicious as honey may also help support our wellbeing should be welcomed.
Manuka honey has antibacterial properties that traditional honey doesn’t. It can even be used as a topical wound treatment. In addition, some studies show that Manuka honey can increase the regeneration of new tissue in people with burns.
Plus, Manuka honey is considered nature’s cough suppressant. There’s evidence to show that it can decrease some harmful bacteria in our mouths and throats.
Capilano is proudly Australian made and owned and Joel was only too happy to partner with a brand with a strong commitment to Aussie beekeepers and authentic produce.