About The Nutrition Guy

Joel Feren is The Nutrition Guy, a highly regarded Accredited Practising Dietitian and Accredited Nutritionist with a background in biomedical sciences.

Joel specialises in credible and evidence-based health communications and nutrition marketing. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses.

He delivers insight-led and evidence-based nutrition communications and effective marketing strategies to help achieve increased engagement and impact for food businesses. He has led major projects for food brands and organisations, including Sanitarium, Cobram Estate and Dairy Australia. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.

He is a foodie in every sense. He loves nothing more than trialling and developing new recipes in the kitchen. Joel’s food philosophy is that any dish can be made more nutritious by swapping ingredients and using alternative cooking methods. He has developed hundreds of recipes for some of Australia’s leading food brands. Check out Joel’s recipe eBook for some culinary inspiration.

Joel loves to communicate important nutrition messages in a way that the general public can easily digest. He writes for several health publications and regularly writes a blog. Joel has delivered nutrition presentations to corporates, other medical and nutrition professionals, and sporting bodies. As a corporate health consultant, he develops educational and engaging nutrition presentations to support employees’ health and wellbeing at both an organisational and individual level. Joel has a particular interest in nutrition for good mental health, mindful eating and men’s health.

He is an accomplished speaker and a seasoned media performer and appears regularly on Studio 10 and My Market Kitchen. He is a Dietitians Australia media spokesperson. Joel enjoys the challenge of debunking commonly held nutrition myths in the media and helping the overall community improve their health.

Joel can assist you with your next project to help you refine and better convey your nutrition messages. To work with him, as a nutrition consultant, recipe developer, ambassador or spokesperson for your company, please send a message, and let’s begin the discussion.

Joel has worked with