Joel Feren is The Nutrition Guy, a highly regarded Accredited Practising Dietitian and Accredited Nutritionist with a background in biomedical sciences.
Joel is adept at creating evidence-based health communications. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change. Joel considers nutrition to be too important to be an afterthought for food brands and businesses.
He delivers insight-led and evidence-based nutrition communications and effective marketing strategies to help achieve increased engagement and impact for food businesses. He has led major projects for food brands and organisations, including Sanitarium, Cobram Estate, ALDI and Dairy Australia. He was the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.
He is a foodie in every sense. He loves nothing more than trialling and developing new recipes in the kitchen. Joel’s food philosophy is that any dish can be made more nutritious by swapping ingredients and using alternative cooking methods. He has developed hundreds of recipes for some of Australia’s leading food brands. Check out Joel’s recipe eBook for some culinary inspiration.
Joel loves to communicate important nutrition messages in a way that the general public can easily digest. He writes for several health publications and regularly writes a blog. Joel is an accomplished speaker and has delivered nutrition presentations to a range of businesses, other medical and nutrition professionals, and sporting bodies. He has a particular interest in men’s health, nutrition for good mental health and mindful eating.
Men are under-represented in the field of nutrition and dietetics, with only 5% of dietitians in Australia being male. As one of these dietitians, Joel believes it is essential to equip men with the tools and strategies to help them improve their physical and mental health. He is passionate about men’s health and the role men can play in family health and nutrition.
Joel is a seasoned media performer and Dietitians Australia media spokesperson, appearing regularly on My Market Kitchen. Joel enjoys the challenge of debunking commonly held nutrition myths in the media and helping the community improve their health.