The Nutrition Guy

Joel Feren is a media dietitian

Joel Feren

Media Dietitian

Nutrition Writer + Speaker

Recipe Developer

Better known as The Nutrition Guy, Joel Feren is a media dietitian, recipe developer and nutrition consultant. Working alongside the media and some of the biggest food brands in the industry, he is helping to shape the food landscape and the nutrition conversation.

Joel delivers insight-led and evidence-based nutrition communications and marketing advice to help achieve increased engagement and impact for food businesses. He has led major projects for food brands and organisations, including Sanitarium, Cobram Estate and Dairy Australia. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign. 

He is a food lover in every sense. Joel loves nothing more than trialling and developing new recipes in the kitchen. He is also a dynamic speaker, nutrition writer and seasoned media performer, and he appears regularly on radio and TV. Joel is a go-to resource for the media. His forte is communicating complex nutrition messages so that the general public can easily digest them.

Joel is also available as a corporate health consultant and regularly develops educational and engaging nutrition presentations and resources to support employees’ health and wellbeing.

Joel’s Services



Joel has an appetite for all things food & nutrition. He has a unique ability to translate complex science into easily digestible tips & tricks for the general public. You can book Joel to speak at your next event, conference or workplace health seminar.

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Marketing & Consulting

Bespoke nutrition consultancy services for brands ranging from new product development & reformulation, to nutrition content & health claims, research & insights, nutritional analyses & the development of educational resources & marketing materials.

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Joel is an experienced media performer and regularly appears on TV, radio and in health publications. You can engage Joel to become a brand media spokesperson who effectively communicates key nutrition messages to the public.

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Content Creation

Nutrition writing

Words matter more than ever, especially when it comes to nutrition. Joel can curate evidence-based health and nutrition articles that will not only grab your audience’s attention but also achieve an impact.

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