The Nutrition Guy, aka Joel Feren, is a media dietitian, recipe developer and nutrition consultant. His specialty is in nutrition communications, and he regularly consults with the food industry to help brands implement nutrition into their marketing strategies.
Joel delivers insight-led and evidence-based nutrition communications and marketing advice to help achieve increased engagement and impact for food businesses. He has led major projects for various FMCG companies, including Sanitarium, Abbott Nutrition, Cobram Estate and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.
He is a foodie in every sense and believes that dietitians working in the food industry can shape the future of food. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses.
Joel has an appetite for all things food & nutrition. He has a unique ability to translate complex science into easily digestible tips & tricks for the general public. You can book Joel to speak at your next event, conference or workplace health seminar.
Bespoke nutrition consultancy services for brands ranging from new product development & reformulation, to nutrition content & health claims, research & insights, nutritional analyses & the development of educational resources & marketing materials.
Joel is an experienced media performer and regularly appears on TV, radio and in health publications. You can engage Joel to become a brand media spokesperson who effectively communicates key nutrition messages to the public.
Words matter more than ever, especially when it comes to nutrition. Joel can curate evidence-based health and nutrition articles that will not only grab your audience’s attention but also achieve an impact.
I've known Joel for a number of years and have always been inspired by his work as a dietitian. I admire his ability to effectively communicate nutrition, food and health messages to a range of audiences, and feel he is a leader in this field. I asked Joel to be a part of an online teaching module for dietetic students, where he shared his experiences, insights and guidance for future dietitians. He was engaging, informative and inspirational, and I really appreciated his participation. I look forward to working with Joel again in the future - and always enjoy getting my dinner inspirations from his delicious recipes.
I’ve had the pleasure of working with Joel on the PukaUp podcast as well as on-line wellbeing webinars. Joel’s engaging and relaxed personality allows him to be able to deliver his wealth of knowledge and expertise to any audience in a practical, relatable and easy to understand manner. Joel’s ability to understand his audience, their needs and potential outcomes and then deliver tailored content, information and education is a skill I admire greatly. I admire his ability to work with any group in a respectful, insightful and meaningful way.
We have partnered with Joel over the years on a number of projects across our brands, from recipe development through to content creation, and for various audiences from the general public and health professional audiences. Joel is highly professional, down to earth and very easy to work with. He takes a brief and delivers what has been requested seamlessly and timely and requires little direction yet is highly collaborative. We’ve thoroughly enjoyed working with Joel over the years and always keep him in mind for projects we have in the pipeline. I can’t recommend Joel highly enough. He’s a thoughtful, considerate, highly respected and credible nutrition expert for any food brand, which is why we’ve continued to work with him.