The Nutrition Guy (TNG), aka Joel Feren, is an Accredited Practising Dietitian and Accredited Nutritionist. His specialty is in nutrition communications and he regularly consults to the food industry to help brands implement nutrition in to their marketing strategies. Joel has led major projects for a variety of FMCG companies including Sanitarium, Abbott Nutrition, Patties Foods and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.
He is a foodie in every sense and believes that dietitians working in the food industry can play a fundamental role in improving the nutritional quality of our food. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses.
Joel loves to communicate important nutrition messages in a way that can be easily digested by the general public. He writes for a number of health publications and regularly writes a blog. Joel has delivered nutrition presentations to corporates, other medical and nutrition professionals as well as to sporting bodies. As a corporate health consultant, he develops educational and engaging nutrition presentations to support the health and wellbeing of employees, at both an organisational and individual level.
Joel is also a seasoned media performer and appears regularly on Studio 10 and My Market Kitchen. He is a media spokesperson for the Dietitians Association of Australia. Joel enjoys the challenge of debunking commonly held nutrition myths in the media and helping the overall community improve their health.