The Nutrition Guy, aka Joel Feren, is a media dietitian, recipe developer and nutrition consultant. His specialty is in nutrition communications and he regularly consults to the food industry to help brands implement nutrition into their marketing strategies.
Joel delivers insight-led and evidence-based nutrition communications as well as marketing advice to help achieve increased engagement and impact for food businesses. He has led major projects for a variety of FMCG companies including Sanitarium, Abbott Nutrition, Patties Foods and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign.
He is a foodie in every sense and believes that dietitians working in the food industry can shape the future of food. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses.
Joel’s Services
Speaking
Joel has an appetite for all things food & nutrition. He has a unique ability to translate complex science into easily digestible tips & tricks for the general public. You can book Joel to speak at your next event, conference or workplace health seminar.
Consulting
Bespoke nutrition consultancy services for brands ranging from new product development & reformulation, to nutrition content & health claims, research & insights, nutritional analyses & the development of educational resources & marketing materials.
Media
Joel is an experienced media performer and regularly appears on TV, radio and in health publications. You can engage Joel to become a brand media spokesperson who effectively communicates key nutrition messages to the public.
Content creation
Content underpins every great marketing campaign. Joel can curate evidence-based health and nutrition content that will not only grab your audience’s attention but also achieve an impact.
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